Dublin Zoo
Dublin Zoo opened its doors on September 1, 1831. Founded as a private society by anatomists and physicists and supported by wealthy subscribers.
In 1840, featuring 46 mammals and 72 birds donated by London Zoo, the radical decision was to throw its gates open to the public for a penny on Sundays. This gesture, remarkable for that time, established the affectionate relationship that still exists between Dubliners and the ‘ah-Zoo’ in the Phoenix Park.
Now, utterly transformed, Dublin Zoo’s 28 hectares is attracting over 1 million visitors a year. Officially Ireland’s biggest family attraction, not only offers a great day out for all, but also a journey of learning and discovery about the world’s precious wildlife.
Social Media and Content Creator (Graduate) Interview Task
Dublin Zoo is hosting a ‘Savanna Safari’ Event in the African Savanna at the Zoo on Saturday 28 th and Sunday 29 th September.
Over the weekend, visitors can enjoy themed keeper talks on the animals at the African Savanna, plus games and crafts organised by Dublin Zoo’s volunteer team.
Using this event as a theme and reference point, we would like you to create a weekend social media plan (posts for Saturday and Sunday) for the event, with the intention of maximising reach, engagement and Dublin Zoo ticket sales. Note: At least one post should include a short-form video, up to 40 seconds in length, which you have videoed and edited yourself.
The African Savanna is a mixed species habitat at Dublin Zoo and is located in the African Plains.
Its home to a variety of African animals including the giraffe, zebra, scimitar-horned oryx and Southern white rhino. More information on this habitat, the animals which can be found there, and more is available on the Dublin Zoo website.
Your social media plan should:
Include a post for each of our social media platforms, i.e., Facebook, Instagram, and TikTok.
– Please include how you would use Stories and Reels in your plan.
Include copy and a form of media for each post i.e., videos and/or photos.
– All content included in your plan such as photos and videos must be your own.
Mobile phone photography / videography is perfect.
Note: The video should not take you longer than one hour to shoot and one hour to edit and should showcase what people should expect from the ‘Savanna Safari’ event and also to see when visiting the African Savanna at Dublin Zoo.
In order to capture content for this task, you’re welcome to visit Dublin Zoo complimentary at a time that suits.
